Theory Behind Social-X Studies

The theory behind social-X studies is that there's a social impact when individuals interact within a cultural setting. 

It takes its departure from the Linguistic Analysts of the 1960's and '70's who looking to analyze social phenomena by studying the language used to depict the phenomena.  And, be it a reminder that linguistic analysis was a reaction to the French and in general European study of social phenomena through taking a particular stance of "objectivity" called Phenomenology.  The idea there was to isolate a social phenomenon as a Kantian thing-in-itself.

I contend that it is not possible to view a social phenomenon in isolation but in terms of a cultural dynamic in which the phenomenon occurs.  Then, see its impact upon cultural structures; i.e., see its dynamic interplay within the cultural mainstream.  I think what I've demonstrated so far is that this approach brings into play the phenomenon's interrelation within the cultural mainstream.